Real Talk:
Marketing in Healthcare
What’s working, what’s changing, and how leaders are staying relevant.
Registration is now closed.
Marketing in Healthcare is Changing. Are You Keeping Up?
Healthcare marketers in the Rio Grande Valley face an increasingly complex landscape, where evolving patient expectations, rapid digital shifts, and rising competition demand constant innovation.
Yet many professionals are navigating these challenges in isolation, without opportunities to share strategies, lessons learned, or new ideas with peers facing the same obstacles.
Let’s Change That, Together.
Join CodeSM Group and the Edinburg Chamber of Commerce for a high-impact, honest discussion with five of the region’s top healthcare marketing professionals.
This isn’t a keynote or lecture, it’s a real talk panel. Get ready to hear what’s working, what’s changing, and how local leaders are adapting in real time. You’ll leave with tangible insights, actionable ideas, and new connections that can help shape your next move.
Why Attend?
Gain unfiltered insight from healthcare marketers working in the field right now
Learn how different healthcare sectors are adapting their outreach and strategy
Discover how your peers are managing brand relevance and patient engagement
Connect with fellow marketing professionals across the Rio Grande Valley
Meet the Panelists
Tom Castaneda
System Director of Marketing & Public Relations
South Texas Health Systems
Alicia Cruz
Director of Marketing & Public Relations
MedCare EMS
Pablo Treviño
Marketing Executive
XO Orthopedics
Priscilla Duran
Business Development & Marketing Manager
Mission Regional Medical Center
Daniel Brooks
Chief Customer Officer
CodeSM Group
Event Hosted By
CodeSM Group in collaboration with the Edinburg Chamber of Commerce
Event Purpose
To bring together marketing professionals across diverse healthcare sectors in the RGV, creating space for honest conversation, shared learnings, and new ideas. This panel will explore real strategies, current challenges, and key lessons to help marketers stay relevant and impactful in a fast-moving industry.
